Signia GroupSignia Nordics, Signia Media Technology & Signia Pacific
Signia has a strong Scandinavian heritage. We’re headquartered in Stockholm, Sweden, with a growing international presence in the UK, Germany, Israel and Australia.
We’re passionate about building and growing an open digital media ecosystem as diverse as the audiences who consume online content every day, all around the world.
Signia is the holding company for a group of businesses that provide advertising technology, publishing software, data analytics and media sales solutions. Our products help content producers, publishers and brands dramatically improve user engagement and ROI.
Server Side Bidding
Fusion SSB (server-side bidding) incorporates real-time bidding (RTB), which can increase yields for digital publishers by 30-50% while reducing administration costs by as much as 80%. The SSB product module extends on our flagship product Fusion by adding new and expanded revenue streams for publishers.
Yield Management ServiceWe optimise your cross-border traffic inventory
Setupad is Signia’s yet far well known product in Central and Eastern Europe. Setupad helps publishers to earn more from RTB without compromising the current revenue streams. Unlike technology-only providers, Setupad deeply cares about publishers’ business and provides service that is customised to each websites’ business model.
Small but significant advertising inventory comes from your websites’ abroad traffic. We believe this audience deserves better targeted advertising. Users abroad are able to receive high quality targeted advertising if publishers are willing separate their foreign traffic and sell it purely in RTB fashion.
Setupad has all the tools to make this happen, we will evaluate the potential of different RTB demand sources and proportionally allocate your sales. Our technology employs a user-based optimisation method and makes transactions seamlessly. This way we are able to deliver additional revenues that would be missed otherwise. Extra sales may generate from 20% to 70% revenue.
Our Leadership Team
343 Ferrars St,
and Eastern Europe
Brivibas str. 33, “The Mill”
Antakalnio str. 17,
10312 Vilnius, Lithuania
Tel: +371 29127951
News from Signiastay up to date with us
DagensPS Improving User Experience
DagensPS announced today that they will be updating their site to improve user experience and to prepare for tomorrow’s advertising and financial opportunities.
Starting week 32 and beyond, DagensPS will be introducing new third-party content as well as a series of Native, Display and Digital Inlay ad products, all which follow the principles and objectives of the IAB Sverige initiative “Annonsvänligt Sverige”: to improve user experience while providing high value to advertisers.
Adtoma & Rubicon cooperate to automate the holistic auction & to enhance publisher revenues
STOCKHOLM, FEBRUARY 22, 2016: Adtoma today announced a partnership with Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across Adtoma’s more than 25 billion impressions via Rubicon Project’s rapidly scaling Exchange Application Programming Interface (xAPI)