The Circuit Climbing
The Circuit Climbing Magazine
The Circuit World Cup and Performance Climbing started as an annual magazine with in-depth articles and immersive photography by the photo-journalist Eddie Fowke who travels the globe covering all major events.
Print: Once per year, Online: Non-existent, Social: Large and growing followers and engagement on Facebook and Instagram, but with no monetization.
Transforming the Circuit Climbing from a Print Magazine to an omni-channel Publication
The Magazine – once per year.
Online – Mobile, Tablet, Desktop. Launched on the Mosaiq.io;
Building volumes, exceptional engagement numbers.
Social – Growing on Instagram and Facebook. Now linking through to the site with great success.
Engaging StoryBeautifully Presented
Seamlessly integrated Ads
26.6% Read more than 20 Pages in a Session
35.1% excluding Bounce-visits
Representing 71.0% of page impressions.
Readers reading more than 20 pages read on average 41.5 pages
Very low Bounce Rate at 24%
(only 1.5% of all page impressions)
49.3% read more than 10 pages / session
65.1% excluding Bounce-visits
Head-to-head Engagement ComparisonSame content, different platform
Eddie Fowke. Editor in Chief, the Circuit Climbing
“We get closer to all the action and athletes on the World Cup circuit than anyone else.”