The Circuit Climbing

Circuit case study

The Circuit Climbing Magazine

The Circuit World Cup and Performance Climbing started as an annual magazine with in-depth articles and immersive photography by the photo-journalist Eddie Fowke who travels the globe covering all major events.
Print: Once per year, Online: Non-existent, Social: Large and growing followers and engagement on Facebook and Instagram, but with no monetization.

Circuit magazine cover

Transforming the Circuit Climbing from a Print Magazine to an omni-channel Publication

In 2016

The Magazine – once per year.

Online – Mobile, Tablet, Desktop. Launched on the Mosaiq.io;
Building volumes, exceptional engagement numbers.

Social – Growing on Instagram and Facebook. Now linking through to the site with great success.

 

Engaging Story

Beautifully Presented

Seamlessly integrated Ads

Incredible Engagement

mosaiq incredible engagement

26.6% Read more than 20 Pages in a Session

35.1% excluding Bounce-visits

Representing 71.0% of page impressions.

Readers reading more than 20 pages read on average 41.5 pages

Very low Bounce Rate at 24%

(only 1.5% of all page impressions)

49.3% read more than 10 pages / session

65.1% excluding Bounce-visits

demographics chart
statistics-chart
social-groups chart
devices chart

Head-to-head Engagement Comparison

Same content, different platform

WordPress

Mosaiq

Change

Bounce Rate

Pages/Session

Social

Organic

Direct

Referral

68.4%

1.68

1.54

2.26

1.60

1.64

24.2%

15.8

17.3

16.32

12.79

na

2.8 x

940%

1123%+

722%+

799%+

WordPress

Mosaiq

mosaiq incredible engagement
Eddie Fowke

Eddie Fowke. Editor in Chief, the Circuit Climbing

“We get closer to all the action and athletes on the World Cup circuit than anyone else.”